Research & Development

With an academic and professional background in fashion, Maxwell brings to the table practical knowledge of product development, customer-oriented research, and staying current with market trends of many sorts, all with a creative twist. With extensive training in mixology, which Maxwell practices as a hobby, he has firsthand knowledge of what people seek in their drinks, and what attributes cause people to get the most out of their beverage choices, for the utmost satisfaction. With a thorough passion for the Virgin Press concept, Maxwell utilizes his ability to conduct qualitative and quantitative research as a means of furthering the Virgin Press mission of delivering consistent value, as a social enterprise where making juice is just the beginning.